Digital is everywhere today. Whether you are an individual or a professional, you are likely present on social media (at least one). Social media allows for easy, fast, and cost-effective communication. To ensure that you communicate the right content to the right target audience.

There are many social networks: Instagram, Facebook, YouTube, Pinterest, Snapchat, Twitter, TikTok, Discord, Twitch… Each platform has its own unique features, codes, language, and type of audience. Therefore, choosing the right network is essential to ensure you are communicating with the right target. So why establish a social media strategy?

Clearly define your social media strategy?

Establishing a social media strategy, as you’ve noticed, is not very easy. The diversity of content on social networks is very rich. You need to follow trends and try to create them. You must be creative, stay true to yourself, and respect the brand image defined beforehand. “Play” with social networks while following your objectives.

Create your brand guidelines if it hasn’t been done yet (colors, tone, the graphic universe of the brand). Then, think about your brand platform (the promise, mission, vision, identity, values) to remain consistent across all communication channels.

Finally, define the objectives. What do you want for your business? Develop your customer base? Conquer a new market area? Improve your brand awareness? All this reflection beforehand helps in choosing the networks that fit the brand image and current or future customers. It also helps in creating content that will speak to the audience.

The benefits of a social media strategy.

We can never emphasize enough that social media is now one of the best means of communication. Here are some advantages of a social media strategy.

Your audience is vast, you reach a large number of people, and you attract many prospects/clients to your page. It’s free (and that’s a very important point), and you have a multitude of options to make yourself known. A few examples: post sponsorship, advertising campaigns, partnerships, collaborations, influencers, hashtag strategy, tagging, etc.
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