Natural Referencing or SEO: An Essential Element

Today, any serious, aware, responsible, and future-conscious business must have an online presence, attract more prospects, expand its reach, increase its revenue, and undoubtedly boost its reputation. Furthermore, competition is fierce, making the creation of a website a vital step for businesses across all sectors. However, what’s the point of creating the most beautiful website in the world with the most attractive design if no one visits or even looks at it? So, what can be done to attract visitors to your site? What strategy should be adopted to make your site known to internet users? No worries! Natural referencing appears as a way to attract visitors to your site and retain them, provided that the site appears in search engine results. In this article, we will explain why referencing your site in 2023 is so important.

Natural Referencing: Basic Definition

When an internet user performs an online search, your site should be able to appear on the first pages of search results, as the main goal of a website is to attract visitors. This is achieved by linking external sites to your page or by working on the content of your site itself. In this case, it’s important to distinguish between two types of referencing: natural referencing (SEO) and paid referencing (SEA).

Natural Referencing or SEO involves optimizing your site’s position in search engines using strategic keywords. This technique is a bit slower, but effective in the long term!

Paid Referencing or SEA, on the other hand, involves buying keywords or engaging in advertising actions like AdWords campaigns, banners, etc., to improve the site’s position.

Is it really necessary to reference your website? The answer seems more obvious than it might first appear: it’s impossible to do without. There are multiple reasons.

A Matter of Position

The goal of natural referencing is to bring your site to the best positions in Google search results. It’s worth noting that sites ranked in first place on average receive 36% of clicks, second-place sites get 33%, and third-place sites get 21%. More than 9 out of 10 clicks are made on the first page of results. So, it’s clear that the better your site ranks, the more visitors it will receive. Search engines rank websites based on the relevance of the SEO strategy used.

Therefore, it is essential, even crucial, to reference your site in order to increase its visibility and achieve a better position in search engines. The more visible your site is, the more traffic it will generate and the more visitors it will attract, which ultimately boosts sales.

A Major Traffic Acquisition Channel

The number of daily search engine users makes natural referencing the primary acquisition channel for visitors for many websites.

The figures speak for themselves: when we talk about SEO, we often focus on Google, given its dominance in the market (94% market share in 2016). Google is used by more than 40 million people every month, accounting for two-thirds of the population!

SEO, a Profitable Investment

Unlike social media, which requires frequent and regular engagement, or paid ads that require a wallet-opening each time someone clicks on your ad, SEO is different. Once a site is well-positioned through natural referencing, it will continuously attract more visitors, as long as it maintains its position. It will help improve and increase the visibility of your brand. Additionally, SEO is a long-term investment, and once the site is positioned, it generates traffic for free. Thus, natural referencing proves to be highly cost-effective over time.

Natural Referencing Increases Revenue

Today, there are over 2 billion internet users worldwide. 95% of these users use search tools, making them an essential part of any online marketing strategy to generate traffic to a website and boost sales, thereby increasing revenue.

Furthermore, optimized referencing through SEO will help consumers find the information they’re searching for, which will establish the credibility of the business that invests in serving them better. Good visibility on the web provides excellent publicity, opening the doors to a large community and, even better, to potential customers, all without the need for expensive advertising investments.

In summary, it’s clear that referencing your website in 2023 is an indispensable and crucial step that is both beneficial and profitable for businesses, regardless of the industry.

The real question to ask is not “Why should I reference my site?” but rather “How should I reference my site?”

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