Choosing the right social network for your field of activity is essential. Here are different criteria to help you: Whether you are a large corporation or a young startup, the decision to establish an online presence is crucial. Step by step, we will provide you with key elements to guide your choice for various social networks.

The selection of a social network primarily depends on your niche, field of activity, and the level of connectivity in your region regarding a particular social platform. According to performance surveys, Facebook leads the way with over 2.7 billion active connections, followed by Instagram with 1 billion, then Pinterest, LinkedIn, and Twitter, if we limit ourselves to these. However, you should not base your choice solely on a network’s performance but also consider your niche and sector. For instance, for those focused on photography, Pinterest or Instagram are the best options. For selling beauty products or accessories, Facebook and Instagram are highly effective. LinkedIn is ideal for professionals in management and recruitment. YouTube is suitable for artists or journalists who need to create reports.

Out of Canada’s total population of 36.11 million people, 33 million actively use the internet. Active social media users account for 21 million people. Mobile web usage is significant, with 30.48 million users, representing 84% of the population. Finally, active social media users on mobile devices make up 17 million people.

Social media offers opportunities to increase visibility and brand awareness. They allow you to find new clients and partners in a targeted way, manage customer relationships in real-time, and oversee your e-reputation (your online reputation).