The advantages of Google Ads are:

Many users (75%) say that paid search ads make it easier to find information. In fact, by choosing the settings you integrate into your ad campaign, you will directly target potential customers who are searching for a product or service that you offer. This is due to the effectiveness of the algorithm, and if you set up your ad efficiently to target specific customers, you will achieve better results in record time.

By using Google Ads, you can be almost certain that you will be in the top three results of a search related to the products you offer. This means that nearly half of the people who see your ad are likely to click on the link that sends them to your website.

Clicks on mobile devices are directed to Google Ads campaigns. Nowadays, thanks to advances in technology and smartphone capabilities, many people conduct Google searches from their mobile phones. If this happens when your ad shows up in their search, you have even greater chances of redirecting them to your product or service.

One of the advantages of Google Ads is that you pay based on the results you get. You are only charged for the click, so the more customers click on your ad, the more you will pay. Additionally, you can set a daily budget, and once that budget is reached, your ad will no longer be shown to users until the next day, ensuring you do not exceed your set budget.

Among all the advantages of Google Ads, it helps improve your campaign. Even after launching your ads, you can analyze the results and choose to adjust your campaign to make it more successful. You can test different marketing techniques and see which ones perform best, or adapt to your audience for better results.

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