Analyzing a website is a necessary exercise that allows you to assess the degree of web maturity at any given moment. It’s important to opt for a well-adapted strategy in order to obtain as much information as possible, and it’s possible to analyze the general quality of a website in no time at all, just by asking the right questions and using certain practical tools.

Why website analysis is important?

The aim of a website analysis is to uncover or highlight the various negative points that may prevent it from ranking well in search engines. The analysis of a website will reveal its actual position: keywords used in the website, the position on each of them, which pages are best referenced. Find out where competitors are positioned, and what their key success factors are. Discover the website’s technical blocking elements: code, redirection, page download times, mobile optimization, etc. Understand content quality: text, images, videos, tags. Make a summary of the negative points that need to be improved, so that mistakes can be corrected and search engine positioning can be improved.

What aspects are taken into account when analyzing a website?

Website analysis is the basis of any Internet strategy. In this way, it’s possible to have a well-referenced site with well-structured pages and quality content. Many people think that web performance depends solely on SEO. They forget that the effectiveness of SEO can also be impacted by the user experience, for example. A website audit is a very important step, where the analyst looks at various criteria to analyze the site’s state of health, the actions taken to date and their consequences, whether positive or negative.

Website Sitemap

The sitemap is a file in the form of a diagram containing all the links to the website’s pages. It is necessary to submit the file via Google search console when creating a website. We advise you to set up this tool so that Google can recognize the architecture of the website and quickly index new pages. In addition, it will provide not only a global view of the sitemap, but also better visibility, enabling perfect organization, adding new pages to the right categories, and enabling visitors to navigate fluidly through the different pages, preventing them from getting lost.

Content quality

It’s important to produce quality content while respecting certain rules: To be sure to interest and retain prospects: Write about your area of expertise, avoiding duplicate content that could be penalized by Google’s crawlers Update your content constantly. It’s also a good idea to come back to old articles and update them.

Internal and external links

Link quality is essential to ensure that your site is well referenced in both the short and long term. It’s important to ensure the relevance of links pointing to other sites and the quality of inbound links.

The user experience

The more pleasant the site is for users to visit, the more traffic it will generate and the greater its chances of being well positioned.

Loading speed

Loading time is a key performance criterion when a website is analyzed by Google robots. They have a limited time to visit pages. What’s more, Internet users quickly lose patience. If they don’t find the information they’re looking for in a short space of time.

Website analysis tools?

Essential tools for implementing an internet strategy. These tools help focus on the key elements that Google considers when analyzing a website.

Google Search Console This tool explains the fundamental principles of a Google search. It allows identifying the keywords that Google’s indexing bots examine when crawling the website. Google Search Console also provides data on the number of queries and clicks generated by each keyword. If the results are not satisfactory, Google offers solutions to optimize performance.

Google Analytics Google Analytics is the most widely used tool for website analysis. It allows analyzing site traffic to continually improve and optimize it: clicks, movements, and where users pause with their cursor.

SEMrush This tool analyzes a website’s performance in organic search. It allows tracking keyword rankings. It also evaluates online advertising and backlinks. Additionally, it makes it easy to conduct an audit to identify technical errors on a website.

Screaming Frog This tool provides an overview of a website’s overall health. It helps identify necessary improvements and ensures a solid foundation for further work. If you would like more information about analyzing your website, contact NWM Canada.