It’s possible for a newly-created website to occupy first place in Google’s search engine rankings, but the process can be long and complex. In fact, the visibility or presence of a website in search engine results depends on the technical specifications of its creation, the quality of its content and its popularity. Backlinks play a key role in the Google positioning of an old or newly-created website.

The influence of netlinking on natural referencing

Wanting to increase traffic and establish your image against well-established websites is not something to take lightly. It is essential to work on the technical aspects of the website by improving its structure, adhering to new web standards, strengthening internal linking, and ensuring the correct tags are inserted.

Additionally, publishing rich, relevant, well-written, and keyword-optimized content is necessary. Finally, there is the question of the website’s popularity. Sharing blog articles on various social media pages only yields short-term results, and this is mainly effective for those with a large community of users or followers.

To gain more clicks, the best approach is to guide users to your website by creating a need within the web community. To achieve this, targeted advertising or other marketing strategies is indispensable. However, the most effective method is to drive maximum traffic to your website through other websites. This involves the principle of inbound links or backlinks, which are links present on other websites that direct users to your site. The greater the number of backlinks, the more Google considers the target website popular and worthy of its attention and trust. Consequently, this factor strengthens the site’s position among the top search results.

However, netlinking is only effective if these inbound links are regular and come from reputable sites or blogs that are closely related in theme. Even numerous backlinks from sites unrelated to the target website’s domain have no value. Conversely, Google rankings can be boosted by links embedded in specialized platforms with very high authority, as these are well-known to the public.

Winning Google’s top spots is a long-term process

In addition to all these efforts, the person in charge of the SEO strategy must be patient, as it usually takes several months to start seeing the results of a well-organized natural referencing (SEO) strategy. It’s important to keep in mind that even when following all the rules of good SEO, a newly created website cannot easily disrupt a hierarchy that has been established for years or displace older players who are considered authorities in their respective fields.

It may happen that the response provided by a well-established website to a specific query is less relevant than that of a newly created and well-optimized website’s content page. However, due to its reputation, the established website will remain at the top of the SERPs, and this is where backlinks become crucial.

To gain additional traffic and significantly boost sales and revenue, if occupying the number one spot in search results is not feasible, the goal should be to appear in the top 5. Beyond this ranking, even if a site remains on the first page, studies show that the click-through rate drops sharply. Therefore, efforts must continue, as they eventually pay off. If necessary, natural SEO actions can be supplemented with paid advertisements on Google or social media platforms.