SEO or search engine optimization is a process that aims to increase the visibility and presence of a website or web pages.

An optimized website is essential for any business wanting to gain greater visibility online.

The advantages of SEO (search engine optimization) focus on what people are searching for, the words or expressions they use, the most used search engines, and how they work.

This data is used to create a marketing strategy targeting prospects in the target market. Basically, converting visitors into potential clients is one of the remedies of SEO. The advantages of SEO for a business are numerous.

Here are some advantages of SEO (optimizing your website):

1. A good SEO strategy allows you to increase your ranking or visibility on the web. It will then be easier for people to find you and generate more business. By researching keywords that match your offers, only potentially interested clients will have better access to your site.

2. We use advanced technologies to find and integrate relevant keywords and expressions related to your offers and activities used in searches to generate traffic to your website.

3. Thanks to our custom search engine marketing (SEM) strategy, relevant keywords will be inserted into each of your pages and sections (title, category, links). This is a meticulous job that pays off because by working and adapting each page of your site, you offer your clients more ways to access it.

4. We will create and/or optimize your website content to ensure your presence and visibility in relevant search engines such as Google, Yahoo, Bing, etc. This is also an opportunity to sort your content and highlight what matters to your clients, providing them a better experience.

5. Your site can be particularly optimized with content targeting your audience so that search engines can reach your target market and push you ahead of your competitors. Today, consumers are increasingly making purchases online, so follow the trend and find new opportunities to grow your business.

6. One of the advantages of SEO is that our SEO strategies comply with the standards established by Google and ensure that the profitability of your keywords generates maximum conversions, leading to significantly increased visibility.

7. By linking your website pages to each other and developing a strategy so that once a consumer lands on your site, they visit as much of your content as possible and learn as much as they can about your business, you increase your sales chances and potentially your average order value.

8. While improving your site and its natural SEO, take advantage of the increased number of visits to collect emails from visitors to promote your products/services/social networks/new arrivals more personally and easily. Also, welcome them to your community and enhance their experience.

9. Finally, consider analyzing the results you will obtain to refine your strategy, better understand your clientele, and improve their experience. You can access valuable data such as bounce rate, session time, pages per session