Inbound marketing: Everything you need to know !

Inbound marketing is a high-performance marketing strategy that aims to bring potential customers online instead of searching for them using traditional outbound marketing techniques.

Inbound marketing, also known as inbound marketing, is an approach pioneered by the famous SETH Godin, creator of the inbound marketing concept: which is to attract the attention of prospects by producing quality content on your website, so that it is highly identifiable by search engines and shared on social networks. The aim is to generate and retain customers.

Inbound marketing – How it works?

Compared to the various marketing approaches currently in vogue, such as content marketing or social media marketing, inbound marketing encompasses the entire marketing-sales process, from a visitor’s first contact through to purchase.

The main aim is to attract potential customers by making high-value-added communication available to them via the publication channel, and then doing everything possible to ensure that this information is located by the potential customer, rather than soliciting them with intrusive advertising.

It’s an approach that includes content production, sharing on social networks, SEO, email marketing and analytics.

Inbound marketing: A methodology that can be broken down into four stages:

Attract traffic and generate visitors to your site by: writing higher quality blog posts; optimizing keywords for search engines (SEO); using a mix of social networks: Facebook, LinkedIn, Twitter, Pinterest, YouTube, etc.

Generate leads on your site through : Calls to action: call-to-actions at the end of each of your blog posts and on the pages of your website; Creation of landing pages, personalizing the user experience via different landing pages specific to your targets.

Capture information from unknown visitors using forms on landing pages.

Convert prospects into customers through : Contact cultivation: contacts or prospects (called leads) are nurtured so that they develop and prosper at a defined pace.

Marketing automation.

Scoring allows you to measure the warmth of a lead and offer them the products and/or services of the company at the right moment in the buying cycle, along with integrated traffic measurement; reports on prospecting and converted customers; real-time measurement tools for ROI (Return on Investment); and dashboards.

Customer retention so they become brand ambassadors, upselling complementary products or services, personalized customer experience through dedicated resources and pages, and improving your brand recognition and image. Thus, Inbound Marketing is a systemic approach where all digital marketing levers are activated.

Content highlights your expertise and identifies you as a key player in your field. It consists of blog articles, videos, and infographics. Newsletters, links to social media, and offline events promote your offer beyond your traditional sphere of influence. Inbound Marketing will help you attract prospects to your website.

The website presents your offer clearly and pertinently to help you identify your visitors and obtain their email address via contact forms. The website will include links to social media, quote requests, etc. We also manage your SEO to improve your visibility.

Newsletter campaigns, phoning, marketing automation, CRM tools, and social media will help you manage your relationship with customers. These tools will allow you to maintain relationships, retain customers, and recruit new contacts…