How to choose a web agency?

How to choose a web agency – Are you looking for a website design agency to create or redesign your company’s website? Doing a strategic redesign to improve your SEO? There are professionals and less-professionals out there, as in every sector of activity. Not wanting to be taken for a ride, you want to work with the right person, naturally.

Like anywhere else, there are web service providers who are specialists in a very specific service, perhaps the creation of a certain category of website, and others who are generalists, adapting to different styles and generally offering several services…

How to choose a web agency – Generalist or specialist web agency?

A no-nonsense web agency adapts easily to the customer’s circumstances and needs, and is generally creative and responsive to different concerns.

When it comes to customer needs, the generalist provider has skills tailored and specific to each company, giving him the opportunity to have a varied range of customers. This doesn’t mean that its services are expensive: depending on the need, everyone is catered for. It has mastered many of the modules used in most traditional websites.

A web agency that has been established for several years, as is the case with NWM, will be able to present you with websites with designs and ergonomics as diverse as they are numerous.

How to choose a web agency – Know your personal needs and objectives

The first step is to identify your personal needs and objectives for your web project, so that you know exactly what you want. Once you’ve done that, you’ll know exactly what you want.

– What are your objectives in creating your website? – Do you want to raise your profile? – Do you want to increase your sales by finding new customers? – What type of site are you looking for? – Improve customer satisfaction and user experience by meeting new expectations? – Acquire new prospects?

The answers to these questions will give you a clearer idea of the type of project you need to set up, and enable you to eliminate certain service providers.

Comment choisir son agence web – Choosing a web agency based on its achievements

When you’re surfing the web, chances are you’ve already come across a competitor’s or another industry’s website and been seduced by its design or smooth navigation.

Like any self-respecting work of art, each website is usually signed by the web agency that created it. This “signature” is usually found at the bottom of the page, with an associated link to the agency’s website.

By browsing the website, you’ll not only get an idea of the philosophy behind any given web agency, but also its services, products and client references.

If the website’s catchphrases are sometimes aggressive, it’s a safe bet that this web agency is strongly oriented towards sales, not support. If the site is pleasant, informative, unobtrusive and self-explanatory, it’s because the web agency presents itself as a partner and not a supplier ready to do anything to sell you.

How to choose your web agency – Your portfolio to attract customers

A web agency’s portfolio is an important yardstick for judging the quality and depth of its work. It allows you to see who your customers are and who they work with. You can also see whether the various projects fit in with your industry and your clientele.

Getting in touch

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Not all web agencies have the same approach to what a partnership means, and the new medium that is the web has seen an explosion in the number of website creation service providers. These new contacts may have built a sufficient network to claim to be a web agency and offer excellent services, while others aim to take advantage of the almost visceral need of businesses to be present online.

If this is the case, and it may sometimes involve larger structures with many “salespeople,” it will be them who take the step of contacting you to request a meeting. If this happens, it is important to research and select other web agencies in order to compare their price offers, claims, and search online for any reviews or comments about this provider.

Keep in mind that if the web agency is a real potential long-term partner, they will take the time to listen to you during the first phone conversation, without trying to secure a meeting every five minutes. The meeting that follows this conversation should also be a time for listening, not a presentation of the many advantages the web agency offers.

This will be the right moment for you to verify the skills of the person in front of you: is it a salesperson, do they master your topic, are they a decision-maker, what is their track record (LinkedIn is a good source).

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