Because of their impact on brand growth, and because she manages to find a universal truth that allows us to remember these campaigns years after they began. In fact, some of us may not even have been alive when the ad campaigns first aired.

But to know what makes an ad great, you first need to know how an ad is defined.

What is the role of advertising for a company ?

Advertisements are written or visual messages dedicated to promoting a specific product, service or campaign. Companies may pay the owner of a channel or platform that reaches a similar audience to broadcast this message. Two of the biggest challenges in advertising are measuring the value of the ad and making sure it resonates with the right people.

As you can imagine, there are many different types of advertising, all of which are delivered on different media, on different channels and have different objectives for their business. People can advertise anywhere, and the best type of ad today may not be the best tomorrow.

The different types of advertising that exist :

Here are four basic examples of advertising from the last few centuries, from the oldest to the most recent.

1. Printed advertising

The first print advertisement was distributed in England in 1472, according to Infolinks . Since then, this type of advertising has become available in newspapers, magazines, brochures, billboards, flyers and similar portable methods to convey a brand’s message to its ideal end-user. In this advertising method, the advertiser pays the publisher to place its ad in the publication.

2. Radio advertising

Radio advertising dates back to 1920, when the first commercial radio stations were launched in the USA. Today, radio remains a relevant marketing and advertising platform for extending the reach of a sponsored event or new product. In this advertising method, the advertiser pays the radio station to broadcast its ad during designated pauses between music or a radio program.

3. Television advertising

Television advertising began in the 1940s with the promotion of convenience items and political campaigns. Advertisers can now use television to promote food, toys, stores, business services, etc., with both local TV stations and national broadcast networks. In this advertising method, the advertiser pays the regional or national TV network to air its commercial during designated breaks in the network’s regular programming.

4. Internet advertising

Internet advertising took root in the mid-90s with the launch of “banner” ads for various telecommunications companies. These ads are placed in interstitial spaces on a web page. In this advertising method, the advertiser pays the website owner to place its ad in exposed spaces that are peripheral to the website content. Internet advertising has continued to include video, search engine marketing, sponsored posts on social networks and so on. But, as you know, the above types of advertising have evolved considerably since their respective origins. What were once fairly one-dimensional messages now carry clever, amusing or profound nuances that make ads memorable years after they were first aired.

How to create an advertising strategy that resonates ?

But first, an important distinction: An advertising campaign is a group of similar ads with a unified tone or message. The advantage of a campaign over a stand-alone ad is the ability to promote the same idea in different ways, across multiple media and over a longer period of time without becoming too repetitive or obsolete for the audience. Take advantage of a free advertising campaign quote to better plan your advertising project and find out more about the type of advertising best suited to it.