With the bursting of the Internet bubble in the spring of 2000, the economic importance attributed to the Internet was sharply criticized. Yet today, the Internet is more present than ever in business activity. Just look at the data provided by the main economic information gathering institutes. For example, in 2004, online sales reached 69.41 billion euros in Western Europe and 87.52 billion dollars in the United States. These figures show that the Internet has become an everyday reality, sometimes even at the heart of corporate activity.

Strategic performance corresponds to a long-term strategic commitment and the creation of value for customers. Competitive performance derives from the interplay of competitive forces (setting up a defensive position, changing the balance, anticipating changes in the sector), market share, and the strategic gap (the gap between desired and achieved performance). Socio-economic performance refers to organizational performance (the way in which the company is organized to achieve its objectives) or social performance (the social balance sheet, profit sharing). Finally, economic and financial performance is reflected in production, added value, EBITDA, EBITDA and net profit.

Positioning the Internet business

Strategic performance corresponds to a long-term strategic commitment and the creation of value for customers. Competitive performance derives from the interplay of competitive forces (setting up a defensive position, changing the balance, anticipating changes in the sector), market share, and the strategic gap (the gap between desired and achieved performance). Socio-economic performance refers to organizational performance (the way in which the company is organized to achieve its objectives) or social performance (the social balance sheet, profit sharing). Finally, economic and financial performance is reflected in production, added value, EBITDA, EBITDA and net income..