1. When visitors arrive on your home page, they need to find the information they’re looking for very quickly, otherwise they’ll head off to the competition. Thanks to the essential elements listed above, Internet users will know who you are, your sector of activity, your offer and your added value.

   The home page should summarize your website, inspire visitors to continue browsing and be adapted to your company. It’s the first contact you have with visitors. That’s why the first impression you make is decisive in deciding whether or not to continue browsing your site.

   In this article, we present 10 tips for an effective home page.

   Avoid a “Splash” page
   

A “Splash” page consists solely of an image, animation, video, language or country selection. After this page, there’s a link redirecting the surfer to the site’s real home page. On the one hand, the “Splash” page delays navigation, and on the other, it’s not optimal for SEO.

2. Introduce yourself.
   

It’s essential to introduce yourself on your home page. Your visitors need to know who you are, your expertise and the quality of your products. They need to understand your world, your concept and what you offer.

3. Think about your texts.
   

Homepage text is a very important element. Remember that Internet users are in a hurry to find information. So they don’t have time to read all your texts, or at least they read them diagonally. Go straight to the point, then add more text and details on the dedicated pages.

      4. Mettez des images.

It’s a well-known fact that a picture is worth a thousand words. They attract the eye more easily, convey your message and reflect the atmosphere of your company. It goes without saying that the quality of your photos must be impeccable. Your images have to support your words, and therefore have to be in keeping with your texts.

5. Think about your call-to-actions
   

   As the name suggests, call-to-action buttons are very important on your home page. They prompt visitors to perform an action you’d like them to take, such as “See our products”, “Book”, “Contact us”, etc. They are therefore useful for redirecting your visitors to other pages on the site, or to make a purchase or fill in a form. Remember to place your call-to-actions strategically, so that they stand out. Keep your sentences short (ideally less than 4 words), clear and to the point.

6. Generate interest
   

   As soon as they arrive on the site, web users need to be engaged. Whether by displaying a pretty image, a video or a call-to-action, you need to attract their attention and curiosity. In this way, you’ll not only make your visitor want to stay on your site, but also to discover more.

7.  Showcase your flagship products
   

   For e-commerce sites, it’s important to showcase your products on your homepage. The aim is to present your online store’s most strategic products, to entice visitors to click through and enter the site. Several categories can be created, such as promotions, best sellers, collections, etc.

8. Share your news
   

   It’s important to show visitors that your site is up to date. So include an area dedicated to your news. Not only will you prove that your site is alive and kicking, but you’ll also boost your SEO.

9. Rassurez vos internautes.
   

   Internet users don’t necessarily know you when they find you on the Internet. By introducing yourself, you can help reassure them. Remember that Internet users trust their peers more than they trust you. Adding an area for customer reviews will not only reassure your visitors, but also convince them to call on you or buy your products.

10. Take care of your layout
    

    As mentioned above, the layout plays an essential role in your visitor’s behavior. For this reason, don’t clutter your homepage with frills that will distract visitors and force them to search for information. The homepage should be a foretaste of the site, making visitors want to browse its various pages. Call-to-actions will redirect your visitors to other specific pages on your site, where they can find out more about your products and services. So make your text airy, highlight it, get to the point and configure your page so that it’s intuitive. When setting up your page, also think about color harmony.

    Having a website that gives good information about your business is all very well. But if its appearance and the layout of the elements that make it up don’t make visitors want to stay on your site, it’s pretty much useless.

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