Speaking of digital in general, businesses should have a thorough understanding of the market, customers, or consumers to successfully implement a business development strategy. NWM discusses the challenges small and medium-sized enterprises face in the current context, as well as the best practices to establish for an effective business development strategy.

How to Succeed in a Business Development Strategy – How Has the Health Crisis Changed Consumer Behavior?

The health crisis has accelerated the digitalization of small and medium-sized businesses by several years. Many customers have become highly demanding regarding the business-client relationship they encounter daily through digitalization. The urgency to gain visibility quickly and save time is very pressing. This is why building a strong customer relationship is essential to enhance consumer insights, acquire new prospects, and, most importantly, foster loyalty.

What are the new challenges businesses need to master in this context?

Knowing how to relate to consumers is essential for any company, and it’s essential to be in tune with them, whether they’re online or in person. Consumers must not feel a gap between the real and the digital. To achieve this, rigorous work is essential. That’s why companies need the expertise of experts to meet this new challenge, win new customers and avoid losing market share.

The consequences of the acceleration of digitalization by The health crisis

59% of SMEs have experienced major technical incidents, and 76% are concerned about the human and organizational impacts of digital transformation (according to data from AppDynamics’ 2020 Agents of Transformation report). In order to practice the best gestures for a successful digital follow-up, it is essential to be trained and assisted by professionals before implementing new strategies. You can’t improvise in the digital world.

What are the secrets of a successful business development strategy for small and medium-sized companies?

The secrets of a successful business development strategy for some companies lie above all in a sound knowledge of their market, their consumers and their habits. This means defining : quantified objectives, the priority target, the offer. Once you’ve identified the target audience you want to reach with a digital marketing campaign, you need to define a sales corridor. Depending on your needs, call in the experts for the actions you want to implement for your communication. Use the data collected to acquire new customers and build loyalty.

How has mastering data become essential for businesses?

Data is the new GOLD for companies. They need to understand the importance of this data. To win potential new customers and then win their loyalty, the roles must be reversed! This is a new attitude for companies to adopt. Listening and improving conditions to satisfy consumers is essential.

You have to master your target every day. Digitization gives companies access to customer data they can use, and improving the customer experience is a necessity these days, especially in an increasingly digitalized world.

How can we protect ourselves from data management?

Depending on the needs and occupations of your users, you need to choose the right CRM. The first step is to adopt a practical approach, structuring all customer data to secure the information needed to maintain the relationship established through marketing actions. Next, you need to set up relationship marketing actions to build up a database rich in new customers and develop their loyalty. To succeed in these different stages of digitization, you’ll need to take part in subsidized training courses.

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