LinkedIn is recognized today as the most popular platform for B2B and B2C marketers, with over 800 million professionals and more than 57 million company accounts.

It’s true that compared to Facebook and Instagram, LinkedIn doesn’t have the largest community, but according to a study it was voted the most reliable social network. It was voted the most trusted network because it has a quality audience, so brands have a vested interest in publishing quality content.

Here are 05 tips for optimizing your LinkedIn strategy

1. Developing a content strategy on LinkedIn

Once you’ve defined your objectives and your target audience, it’s a good idea to carry out an internal audit. This will enable you to find out whether your content works with your audience, then define your positioning, and then delimit your territories of expression, i.e. define the themes on which you want to position yourself.
2. Select the best formats and types of content

It’s essential to know the best practices for all the channels that LinkedIn makes available to you, and to do this you can rely on your company page, your content advertising campaigns, and so on.
3. Develop your community’s commitment

To create a strong community for your company, it’s very important to stay very active on a daily basis. Here are a few tips:

• Optimize your profile to rank higher

• Publish content regularly (even once a day),
• Work on your editorial calendar…
4. Tips for effective posts

To capture users’ attention, you need to publish effective posts that appeal to your audience, finding topics that will add value to your content.

5. Defining your target on LinkedIn


You need to define your audience and your objectives, because on LinkedIn, we have the objective categories of awareness, consideration and conversion. So it’s important to do a lot of upstream work to better identify your audience and pinpoint their areas of interest.

We’re well aware that establishing a LinkedIn strategy can be very complex, which is why in this article we listed 05 tips for optimizing your LinkedIn strategy. Contact our Montreal web agency and let our digital marketing experts assist you.